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The Backstory

In 1962聽a group of designers and art directors come together to celebrate creative communication and raise standards within their industry.

Amongst the group are David Bailey, Terence Donovan and Alan Fletcher. Calling themselves British Design & Art Direction, the following year they organise their first Awards event. And they are picky. From 2,500 entries they select just 16 pieces of work to receive the soon-to-be coveted Yellow Pencil;聽the first of its聽kind.聽

Today, British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide.

Everything You Need to Know:

What is D&AD?

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The聽D&AD Professional Awards聽are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

But it's much more than just awards. Members聽join a vibrant global community, whilst creatives and clients are inspired by a world-class聽Training programme.

As a聽non-profit聽advertising and design association,聽all D&AD's surpluses go straight into programmes such as New Blood, inspiring聽the next generation of creative talent and stimulating聽the creative industry to work towards a fairer more sustainable future.

D&AD is a Member-run organisation, led by an elected Board of Trustees.聽Each year D&AD appoints a President from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising.聽

The D&AD Board of Trustees represent the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent.

Past D&AD Presidents

D&AD Board of Trustees 2019-20

D&AD Advisory Board

Meet D&AD's Management Team

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