• My basket
  • Your Shopping Basket is empty.

Total 鈥 拢 (ex. VAT)


Award: Shortlist

Shortlist / Digital Marketing / Digital Tools & Utilities / 2019

Every day in South Africa, spellcheck tells people that their unique African names are a mistake, underlining them in red.

How is it that our technology discriminates against people who don鈥檛 have traditional English names?

#rightmyname is a multi-platform campaign that rallied the people of South Africa, and inspired them to add their name to a list of African names.

In a few simple steps, spellcheck dictionaries across the country were made more inclusive, ensuring the red line disappeared for good.

  • #rightmyname

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again